Blogging for Fun and Profit

My series on how to carry out effective blogging with some simple techniques. The posts below cover the way to present content, the way to dress it up and how to market your content to the world.

Blogging for Fun and Profit - Part 1

  • Posted on: 2 June 2014
  • By: Shawn DeWolfe

I started publishing online in 1996. Eventually the old content got buried under sedimentary layers of newer content. As a guy who loves information architecture and good site structures, I winced at my old site.

Blogging for Fun and Profit - Part 3 - Marketing and Exposure

  • Posted on: 16 June 2014
  • By: Shawn DeWolfe

If a tree blogs in the forest will anyone reblog it? When writers turn to blogging, they often do it to gain a voice and work to attain some popularity. Some bloggers have a pre-built audience when they start. If you’re like me, you have to build that popularity from scratch. You have to prepare for popularity and then push it out there into the respective channels.

Blogging for Fun and Profit - Part 4 - The Bow

  • Posted on: 24 June 2014
  • By: Shawn DeWolfe

The content, the visual appeal, the marketing. What about payday? If you content worked out and people like it, you need to monetize that mofo. Take the love and allegiance you have built and convert that into some kind of revenue. Take a bow (collect the cash)-- or is that, tie a bow on it (get the money from the last mile of this exercise).