Blogging for Fun and Profit - Part 4 - The Bow

  • Posted on: 24 June 2014
  • By: Shawn DeWolfe
Putting A Bow On It The content, the visual appeal, the marketing. What about payday? If you content worked out and people like it, you need to monetize that mofo. Take the love and allegiance you have built and convert that into some kind of revenue.

Take a bow (collect the cash)-- or is that, tie a bow on it (get the money from the last mile of this exercise).

Build A Leads Database

At the same time you build your blog, get a mailing list service like Mailchimp, Constant Contact or similar. Plunk a widget somewhere obvious near the content so that people can sign up to your mailing list. Keep in mind that, in Canada, CASL (Canadian Anti-Spam Legislation) kicks in, on July 1st. That will change the nature of permission marketing. I personally suck at getting a mailing list populated. I hang out a shingle and few walk in, Starts-Ups For the Rest of Us (Mailing List Hacks) has some thoughts on how you and I can improve that. When you have a nice robust list of recipients you can have conversations, you can give them deals and you can monetize the relationship. The .com of the Internet is for .commercial ventures. Don’t feel squeamish about turning mailing list recipients into customers.

Sell PPC Ads

This is an old chestnut of mine. I’ve been with AdSense since it started. I sat out as arbitrage players made a killing. I stayed back when other made good coin on Pay Per Click (PPC) ads. It’s still a practice that works. Here’s how this works:
  • Sign up Google Adsense (there are others, but it’s the big one). Sign-up used to be really easy, now it’s quite hard by comparison to get approved. In addition to good content, you need lots and lots of traffic. About 1 in 200 people will click on an ad. Ads fetch from $0.02 all the way up to $20 per click. Expect the lower amount. So: for every 200 page views, you will get a whopping two cents. Some sites like PlentyofFish.com have millions of page views, so they rake in the dough (a million page views would become $100). The algorithm does improve with more traffic, so they’re more likely to see more than $100 for the traffic. How does that make anyone money? Cheap hosting and lean infrastructure leaves enough money to make it all viable. If your site is a traffic magnet, Adsense is your friend.
  • Place Your Ads. Put ads on your site where you think appropriate.
  • Be mindful of context. Adsense ads are context based on the content. Don't be afraid to be content-phrase-rich so that the contextual ads meet the context of some of the good ads.


Sell Affiliate Products

Many products sold online will have an affiliate program hiding somewhere. This is the way they tie into their market-- they let others sell their products for them. Other people like you. There are also clearing houses of affiliate programs. There are affiliate programs everywhere: Commission Junction, Share-A-Sale (shareasale.com) are two that leap to mind. The good side of going with a clearing house is that all of those small sales amount faster and easier than you may find with other revenue systems. I amass cheques much faster through Commission Junction than I do through PPC programs.

Sell Your Own Products

Have you made something cool? I’ve been trying to sell my Cthulhu Sculpture but it’s not the impulse buy of the week. If you have a small product inside of the price point of your audience, make it ready for sale and make it available. Some writers have such a loyal following that they can put out anything and their 1000 true fans will snap up the goods.

Springboard From Your Content

Take the content you create and use it somewhere else. If you have a 1000-word blog post, mine the details, dig and explore the topic. I have an 800-word post that I used to pitch a 3,500-word post. The short version demonstrates my style. The subject matter can go long! I intend to expand on a number of the 90 blog posts to turn out several e-books. I even made a blog post about the prospect.

Image courtesy of Pixabay

Last updated date

Tuesday, June 24, 2014 - 01:46