"X" Is For eXcellent
If you have XML going on, your website or product will get better uptake than if you leave it to fate.
RSS / AtomIf you run a blog make, sure that it has its post published as XML in the RSS or ATOM formats. I really like RSS, having used it for something like 15 years. It organizes the posts in a machine-readable list from newest to oldest. It shows the title the link to the article the description which can include the whole of the article and the publication date. WordPress will usually published RSS feeds for both the blogs and categories so that you can see all the posts associated with a given category. Drupal goes one step further. Inside of Drupal you can publish views of RSS formatted information so that you can share out a list of your choosing. If you're sharing your data who is seeing it? The answer search engines website aggregators and other places online that will pull together content and legs insured of themselves. This is why publishing your blog posts in RSS is key but it's also important to not give away everything meaning that a long post only offers up a teaser and the aggregation sides have to push traffic back to your site for the real deal.
XML SitemapsGoogle and other search engines are like an Inspector General. They are supposed to get access to your website to find all of your pages, all of your content and all of the relevant stuff that they can include in their search engines. What you have to remember though: they're inspecting your house without the lights on and without any idea of where everything is. Why would you want to help a search engine crawl through your site and get all your goodies? It's because search engines are usually the biggest driver of inbound traffic for website. You want to leave them through your content and show them content. Good site architecture will provide hyperlinks 1 part of your website to another part of your website to show off everything to the search engines. But what happens if good architecture was a good idea but you have little blind alleys, things aren't linked as well as they could be, or even pages that are on the verge of being orphaned? Make a map. An XML sitemap is that map it will list all of your web pages by their titles and by their URLs-- their web addresses. It will also assign a priority from 0.1 up to 1.0 for how noteworthy the content is. Earth shattering news is a 1.0 but who cares info is 0.1. Most of your content should sit in that nice Goldilocks zone of 0.5. I usually put almost all of my content at that spot in the priority. Don't worry about trying to build an XML sitemap by hand. WordPress and Drupal both offer add-ons that will build XML sitemaps from all the content in your content management system. When you have an XML sitemap you can submit it to Google Bing and other search engines. They will continue to come back to the web address of the XML sitemap and record the information and changes then crawl your site and index your content. A bonus used for the XML sitemap I have found is if you want to create replications of your website. A web application I built can turn an XML sitemap into a handy list of links back to your content.
PAD - Portable Application DescriptionIn preparing to market share cluster to be first full WordPress plugin I have developed 4 released through wordpress.org as well as a premium version for my own sail I discovered something called pad format. Pad stands for portable application description. It's a very long and exacting format that describes your organization and the product you sell. Go to the trouble of filling out the PAD description for your software as well as the PAD description for your publication. The reward for preparing a PAD file for your software is greater uptake by download sites Sites that will list available freeware shareware commercial software including your software if the description is formatted in a way that they can use their automation to show off your information.
If you're not into producing software, the PAD data can be used to suck down information regarding software sold by others. That massive resource of software info can turn into content to back up an affiliate site to sell software.
To go through the process to prep your application for the PAD format, sign up here, http://publisher.appvisor.com/.
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